Corporate gift giving is a strategy that’s used by many large, successful companies, but is it worth it for your business?
Read on to find out why giving gifts to clients is such a powerful strategy for businesses both large and small.
Corporate gift giving shows that you care.
One of the best ways to show that your business truly cares about its customers and clients is to send a thoughtful gift when the situation calls for it.
For example, if one of your clients has had a big win off the back of some work you’ve done together, send them a premium gift box to say congratulations.
On the other hand, if one of your clients has been working really hard on a new product launch or something similar, sending them a gift box brimming with self-care items is a great way to encourage them to relax and reset post-launch.
In both instances, with this approach to corporate gift giving you’ll be sure to come across as genuine, kind and compassionate - all things that bode well for long-term business relationships.
Corporate gift giving improves your client relationships.
Speaking of relationships, if you run the kind of business that works with clients long-term it’s well worth investing a portion of your marketing budget in corporate gifting.
As they say, it’s much cheaper to keep your existing clients happy than it is to constantly prospect and search for new clients.
One great way to maintain and strengthen your key client relationships is by committing time, attention and budget to a corporate gift giving program.
It may even be useful for your team to sit down and work out at which points in the client journey it would be most advantageous to send a premium gift box of hand-picked items.
Here are some occasions that may call for a premium gift box:
- A client signing on for their first project with you
- A client completing their first project with you
- A key contact’s birthday
- The business’ founding anniversary date
- Upon the successful launch of a client’s new product line or service offering
Corporate gift giving can lead to more work for your business.
When you show how much your business cares for its clients regularly, while delivering consistently high quality work to your clients, it pays off.
Investing in a corporate gift giving strategy will allow you to maintain, strengthen and build upon existing client relationships that may even lead to an increase in referrals to your business.
Happy clients talk. When word gets out that you run a business that shows attention to detail from deliverables all the way through to thoughtful gifts, you’ll be sure to attract new clients to your business through word of mouth.
Corporate gift giving is a powerful expression of your brand.
If you want your brand and business to be known for being fun, friendly, kind, compassionate, thoughtful or anything in between, a corporate gift giving strategy is a worthwhile investment.
A wonderful way to keep your brand top of mind, particularly during busy periods of time for your industry, is to send out branded gift boxes filled with premium items that will delight your clients and show that you are thinking of them.
As an online gift shop we have a selection of premium, themed gift boxes available to choose from that are sure to impress.
However, if you’d prefer something uniquely crafted to suit your brand and clientele, contact us and we’ll see what kind of magic we can create together.
Custom corporate gift boxes create a consistent experience.
While it’s absolutely wonderful to send clients different premium gift boxes, there is something to be said for choosing a customized, branded option.
When you take the time to craft your own corporate gift boxes (complete with customized product selections and branding elements) you’ll come across as incredibly organized and there will be a consistent experience for all of your clients - no-one will feel left out!
While we are a gift box company in Dubai, we do have the ability to send your customized corporate gift boxes worldwide. This is an ideal arrangement if you are a global business with clients all over the world - you won’t have to worry about ordering, packing and shipping your client gifts; we’ll do all of that on your behalf while you benefit from improved client relationships. It’s a win-win.
Well, we’ve reached the end of our guide to corporate gift giving - what do you think? Will you be implementing corporate gifting into your marketing strategy?
If you’d like to take the hassle out of corporate gift giving be sure to bookmark our website (or even this blog post!) so that you can come back whenever the occasion calls for a unique, thoughtful gift.